Publication for an optometrist’s waiting room.
A field guide explaining the science behind different eye colors.
Educate people about the science behind eye colors with this portable and interactive publication, provided to patients while waiting at the optometrist.
Patients in the optometrist’s waiting room.
This publication features an interactive magnifying lens on page 37. It allows you to explore the different eye colors and the scientific explanation behind them.
headline copy
The Gugi typeface embodies movement created by gaps within some letters. The circles are a playful visual for this publication’s concept and resemble pupils.
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subheadline copy
The Noto Sans Lao Looped typeface provides a lighter and legible contrast against the heavier headline copy.
Noto Sans Lao Looped
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Noto Sans Lao Looped
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subheadline copy
The Noto Sans Lao Looped typeface provides a lighter and legible contrast against the heavier headline copy.
This field guide has the effective feature of portability. With its smaller-sized pages combined with a flexible substrate, and spiral binding, allow it to be carried around to distinguish between different eye colors.
