Rebranding for the existing Nature Conservancy organization.
topic
The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive.
purpose
A rebranding of this organization offers a fresh and modern look, accurately representing the science behind each project and their commitment to nature through global partnerships.
target audience
People passionate about saving the planet such as scientists, naturalists, and ecologists.
original logo
new logo
brand guidelines
stationery
The Nature Conservancy uses 100% recyclable paper products and petroleum-based ink to reduce environmental impact.
tree tag
All donations play a direct role in the critical, on-the-ground conservation and effective advocacy work. Part of these donations go towards planting trees marked with biodegradable tags.
water bottle
These eco-friendly water bottles are made of stainless steel.