the nature conservancy

Rebranding for the existing Nature Conservancy organization.

topic

The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive.

purpose

A rebranding of this organization offers a fresh and modern look, accurately representing the science behind each project and their commitment to nature through global partnerships.

target audience

People passionate about saving the planet such as scientists, naturalists, and ecologists. 

original logo

new logo

brand guidelines

stationery

The Nature Conservancy uses 100% recyclable paper products and petroleum-based ink to reduce environmental impact.

tree tag

All donations play a direct role in the critical, on-the-ground conservation and effective advocacy work. Part of these donations go towards planting trees marked with biodegradable tags. 

water bottle

These eco-friendly water bottles are made of stainless steel.