Poster series for the existing Rethreaded organization.
Rethreaded works to break the cycle of human trafficking and the generational trauma it causes. It gives women the chance to rediscover their potential and transform their lives.
To effectively promote its mission and empower female survivors, Rethreaded showcases its valuable resources in every poster.
Women trafficking survivors.
To foster a safe and private environment, these posters would be located in women’s health clinics. Providing a sense of hope while encouraging survivors to join Rethreaded and restore their lives.
The color palette creates an optimistic and feminine tone with lighter colors, balanced by the darker blue for strength and empowerment.
Rouge Pink
#eb9542
Baby Pink
#f4cbc9
Denim
#2f456e
Teal
#1a8a9c
Tangerine
#eb9542
#eb9542
#f4cbc9
#2f456e
#1a8a9c
Tangerine
#eb9542
headline copy
The serif typeface “The Seasons” used in the headline copy establishes a sense of femininity that ties in with the targeted female audience.
The Seasons
abcdefghigklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
subheadline copy
The sans-serif typeface “Montseratt” subheadline copy becomes a complementary pairing.
Montseratt
abcdefghigklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
Montseratt
abcdefghigklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
subheadline copy
The sans-serif typeface “Montseratt” subheadline copy becomes a complementary pairing.
Each poster serves as a visual metaphor, connecting back to the heart of who Rethreaded is. The imagery symbolizes the promising futures of every survivor after they join the Rethreaded community. The fabric patterns reflect the actual products that these women create and sell as part of this organization.
Each needle personifies a women trafficking survivor. All three posters feature a light pink needle, serving as a powerful visual metaphor that focuses on one survivor. This creates a relatable experience for the viewer, showcasing the personal journey of each woman.
The tree is a visual metaphor for the community created within Rethreaded. The thread weaving through the needles symbolizes this idea of connection among the women once they become a part of this community.
The tree is a visual metaphor for the community created within Rethreaded. The thread weaving through the needles symbolizes this idea of connection among the women once they become a part of this community.
The umbrella is a visual metaphor for the security offered at this organization.
The home is a visual metaphor for the comfort created by Rethreaded as they help these women start a fresh new life.
