UI/UX & Brand Identity
Jaxsons Club and Lounge is a fun social spot for college students locally living in Jacksonville to hang out.
Jaxsons provides a safe and fun party environment for college students within a single building. With three floors, there is something for everyone to do. Come out, turn the lights off, and turn the party on!
College students between the ages of 18–24 years old.
Age: 18
Stella is a freshman at the University of North Florida who is a bit introverted. She wants to make some new friends and become more social. Although her days are packed with classes, she has free time at night. She isn’t interested in drinking and is unsure of non-drinking places she can go to in Jacksonville. She would prefer to go to one place instead of driving all over the city.
Age: 26
Anthony is a junior at the University of North Florida who enjoys spending time with freinds. He lives on campus and does not own a car, so he wishes the nightlife was more accessible by foot. Anthony and his friends enjoy singing karaoke on Saturday nights, but can only go occasionally because the location is far away.
Age: 21
Devon is currently a sophomore at FSCJ and is looking to meet new people in Jacksonville who are around her age. She enjoys staying out late and having fun, but she’s always hesitant to let loose at parties because she doesn’t want to drink and drive. Instead, she would prefer to avoid driving altogether, so she doesn’t have to worry about how much she’s had to drink.
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Jaxsons menu is a perfect match for college students looking to unwind and indulge. From signature cocktails to shareable bites, they’ve got something for everyone to enjoy.
These rounded business cards embody Jaxsons’ playful and lively tone with a fun pattern and lamp pull switch.
Let loose and party the night away by ordering from Jaxsons bar! Don’t miss out on the fun. With alcoholic and non-alcoholic drinks, everyone is included.